Target Audience

BOP

BOP is a monthly American magazine aimed at children 10 - 16 years old. It features articles on music, fashion and celebrity lifestyle. The layout of the magazine features alot of imagery, surrounded by bright coloured boxes to break up the text. The headlines are short and to the point in an attempt to gain reader interest, for example 'Makeover Mania!' intrigues the reader to find out why a make over would be exciting. The coloured boxes are bright and cheerful, relating to the subject of the double page spread. Different fonts help to create a feeling of the magazine being fun and entertaining.

Teen Vogue

Teen Vogue is a version of Vogue magazine aimed at teenage girls. Similar to BOP the magazine focuses on fashion and celebrity lifestyle but also offers more serious topics such as teen pregnancy. The layout of Teen Vogue is different from BOP, suggesting that the targeted audience is older.

There is less colour and emphasis on the 'fun' aspect of fashion, suggesting a more serious audience. Less descriptive words are used and in place the language is more formal. Similar to BOP boxes are used to separate the text, consistent with Vogue's layout, this is needed to create a cohesive brand identity between magazine versions.

I feel that my writing style is quite formal and more suited to the Teen Vogue audience, however I will incorporate the bright coloured boxed I have seen in BOP magazine as I feel it relates well to the Dr. Marten brand image.